NK COLLECTION / NORDISKA KOMPANIET

Brand identity, including pattern and product design for Nordiska Kompaniet's new private label NK COLLECTION.
All patterns are inspired by NK's archive, going back to 1902, mostly from clothing and interior design done 100 years from now. They are applied on a big and growing range of items such as handbags, computer cases, beauty packaging and notebooks, printed on leather, canvas, fabrics, metal and paper.

In collaboration with Vivianne Issa and ANAGENCY.

(Launched in Stockholm, Gothenburg and online in 2024)